Saving a Life: A True Story
To the left is a picture of Gypsy, my Chihuahua puppy. Before I bought her, she belonged to a friend who lives in an older house. The kind with wood floors, windows that aren’t quite plumb, and a large yard.
In the middle of the night, when Gypsy was 9 weeks old, she gave out a tremendous yelp that woke my friend and her boyfriend from a sound sleep. Gypsy was howling with pain, and they looked everywhere for the cause.
They found a fair-sized scorpion nearby. Gypsy had been bitten by the scorpion. My friends watched her carefully, and Gypsy started showing signs of distress. Her breathing became more rapid, and hoarse. She started coughing.
My friends were frantic, because there are no vets available at night, within an hour drive, of the rural area we live in. And they weren’t sure Gypsy had that long.
My friend went online and frantically typed in what to do for a scorpion bite in a puppy. And discovered that Benadryl could help with the allergic reaction Gypsy was showing (by now, she was wheezing and vomiting a little). She went to another friend’s, got some liquid Benadryl, and gave Gypsy the recommended dose.
She had texted us all, and we all waited apprehensively to find out whether Gypsy made it through the night.
She did, and is healthy and growing, as you can tell by this photo.
The interesting thing, when I look back, is that my friend didn’t pick up the phone to call for information. It was 3 a.m., and she figured no one would be awake. She went online to learn the information that would help her possibly save a puppy’s life.
And it was there. And forever embedded in her mind is gratitude to the site that provided this information, when she needed it most.
There are lessons to be learned from this.
People do go online to seek information to solve a problem – often an immediate one.
They remember where the information they found is most reliable – and will tell others. My friend told everyone the next day how Gypsy got saved, and where the information was.
If you provide healthcare information, this information needs to be accurate and up-to-date, since people will use itt
If your information helps them, people will be grateful, and become loyal customers of your site and brand.
This goes far beyond “marketing” into offering a “service” online. And this is what differentiates a trusted brand from simply another online marketer.